What defines us…

Here at Odela, we believe that there’s no greater way to celebrate life than when we are faced with the loss of a loved one.

Odela is an innovative Canadian company which helps people cope with the loss of a loved one through a range of distinctive products and services.

Our mission

Our mission is to support and inspire our customers in the commemoration and expression of their memories through the creation of keepsakes, thus allowing them to pass on their history from one generation to the other.

Our satisfaction guarantee

We recognize the importance of your precious memories and will do everything in our power to support you and honour our satisfaction guarantee.

Our collection

Our carefully selected collection of products allows you to pay tribute to the life and uniqueness of a loved one, but also allows the memory to be shared with everyone.

Whether your creations are simple or creative, we recognize their great sentimental value and treat them with utmost delicacy. We understand the difficult times that come with the loss of a loved one, and therefore do everything in our power to facilitate the creation of precious memories. We have various avenues of inspiration and easy-to-use creative tools, offering endless customization possibilities.

We believe in the unique comfort that these tangible memories can bring you during the blurry moments that come with the death of a loved one and the stages of grief.

Our boutique

Notre collection

Our journey

What inspires us…

Today, Victoriaville & Co. can proudly affirm that it is the largest North American family business to still work in the sale and distribution of funeral products.

At Victoriaville & Co., we are proud to innovate with Odela, which has taken shape naturally in our minds and through our desire to support grieving individuals one step further. Our goal is to allow customers to pass on the memory of their deceased loved ones from one generation to the next.

Our logo, with its O’s that cling to each other, harmoniously reflects the bond that unites the loved one and the bereaved. The rising circle represents the journey through the stages of grief and the infinity symbol evokes the lasting imprint that is left by a keepsake.

When someone dear to us passes away, our first instinct is often to recall fond memories. That’s why photomontages shared during celebrations greatly contribute to the comfort of relatives and friends. Why not use these photos to create precious mementos that can be shared so that you will always remember them?

We strive to offer families comfort and support and to give them the opportunity to cherish the memory of a loved one.

Our partners

The people surrounding us

We are proud of the bonds we have created with our valued funeral partners. We strive to listen to their reality and adapt to their evolving needs. We recognize the importance of their direct relationship with customers and their dedication to their well-being.

Become an Odela partner